Time thieves from the container

Currency conversion "Big Brother" and its successor formats were only haunting the minds of their makers when Georg Franck first came up with the underlying "how to become famous quickly" phenomenon. His socio-psychological "Economy of Attention" hit the nerve of the times in 1998, before the first media moralists cried "Ouch!" in the face of container reality shows. Five years later, Franck's analysis of the scarcest resource in our knowledge society has lost none of its brilliance and relevance. And this despite the fact that - at least in the communications business - the money economy has now largely been replaced by the attention economy.
If you want to know why fame is above power and why wealth pales into insignificance next to celebrity, nowhere will you find more profound information than in the real-life prophecies of this pioneering and lateral thinker. But beware: disillusioning side effects on private desires and professional aspirations cannot be ruled out.
> Economy of attention. An outline by Georg Franck. Hanser Verlag, Munich 1998. 253 pages, Fr. 34.60.
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