New Zermatt umbrella brand
Tourismusmarketing Zermatt Tourismus and the most important service providers in the region have developed a new brand positioning for the vacation destination of Zermatt.
Tourismusmarketing Zermatt Tourismus and the region's key service providers have developed a new brand positioning for the vacation destination of Zermatt, targeting guests away from mass tourism who are looking for relaxation and nature. DDB Zurich was selected from 18 applicants as the creative agency and is also responsible for the new logo.
