The skier accelerator
Sponsorship: Our World Ski Championships hopefuls in St. Moritz are expected to ski much faster.
Sponsoring We want them to go much faster, our World Ski Championship hopefuls in St. Moritz The main sponsor of the Swiss ski team, Swisscom, wants to actively contribute to Swiss victories: it is handing out metal rattles in the shape of a Swiss ski racer to spectators. When locals whizz down the slopes, the athletes should be given a powerful boost by activating the secret weapon. The wonder thing helps with every alpine sport. According to the agency, the effect of the "skier accelerator" - as the ratchet was christened by its creative fathers at Spillmann Felser Leo Burnett - has allegedly already been successfully tested in the supreme discipline: Bruno Kernen took 1st place on the Lauberhorn.
