Vinegar becomes wine
Wine Trade: Rather than flooding the market with wine, the Beaujolais winemakers are flooding Zurich, Bern, and Basel with 400 B12-sized posters in an effort to convince the Swiss that they produce a fine wine.
Wine trade The Beaujolais winegrowers want to convince the Swiss that they produce a fine wine, not with a flood of wine, but with a flood of 400 B12 posters in Zurich, Berne and Basel. after malicious tongues once blasphemed that the French still mainly use their Beaujolais to make vinegar, this rumor is to be massively shaken up. The winegrowers have chosen the proud painting "La Liberté guidant le Peuple" by Eugène Delacroix as the subject for their noble battle for image. The bare-breasted Marianne is supposed to show us where Bartli will get his grape must in future. As a reminder: Brouilly, Fleurie, Moulin-à-Vent and Saint-Amour are the names of the finest Beaujolais crus.
