Fresh breeze from Brazil
André Engert Morales sees 2002 as the «Year of the Small» for himself and his agency, AdZürich.
André Engert Morales sees 2002 as the "year of the little ones" for himself and his AdZürich agency: his mother is German, his father comes from Mexico and he was born in Brazil. He received his basic training as an advertiser at the film school in Munich, and for his agency AdZürich he lives - nomen est omen - in the city on the Limmat. But that's not all. André Engert Morales speaks six languages and holds several passports. He just didn't want to accept the Mexican one because the prospect of military service there "wouldn't have been fun". Morales studied industrial design in Brazil. But in the South American country, this means as much as adapting foreign products "so that patents can be circumvented". A job in Mexico brought more development. There he helped to develop a modular construction system for the state, which was intended to benefit the poorest of Mexico's population. Back in the TV Eldorado of Brazil, he discovered his flair for images and TV commercials. As a CD at the Almap/BBDO agency, he produced almost ten commercials a month. And with this on-the-job training, Morales flew to Germany. His topic for the entrance exam for the film academy in Munich was "Refugees as a human problem". He also filmed a key scene from it in Switzerland.
As a former pupil of the Swiss School in Rio, he quickly found a connection to the local culture. So in 1990, he finally got stuck in Zurich. First as AD at Scotti. Then he became one of four CDs at McCann, commuted between Zurich and Geneva and was mainly responsible for the budgets for Reynolds.
"Smaller, with experience in large agencies" was his recommendation when he founded his own agency AdZürich in 1995. One of his most important clients is the Zürcher Kantonalbank (ZKB). With advertising for the Literaturhaus, Bernhard Littéraire, Theater Spektakel and other ZKB sponsorship projects, AdZürich slipped more and more into the cultural sector. Morales has also been working for the French government for seven years. His campaigns are designed to persuade Swiss industrialists to invest in France. He remains connected to Brazil through the ADC in Rio, for which he reports on the advertising scene in Europe in articles.
As far as being Swiss is concerned, he has always tried to adapt in the past. But "a breath of fresh air is actually needed here. It's a good time to think differently." In the same way that people are once again keen to shop in small local stores in addition to the large shopping centers, things could perhaps also change again in advertising. "2002 was the year of the little ones who believe in themselves and their own achievements," he is convinced.
Morales was married to a Swiss woman for twelve years. Because his wife used to work for Swissair, he often jetted off to Cape Town or Beijing for a weekend during this time. On these short trips, he also made a documentary about hotel porters and a report on clubs in Cape Town. As a music lover, he is working on a documentary about music. He wants to accompany concerts with pictures. "Music is half of life, the rest is a good storyboard to illustrate it."
Andreas Panzeri
As a former pupil of the Swiss School in Rio, he quickly found a connection to the local culture. So in 1990, he finally got stuck in Zurich. First as AD at Scotti. Then he became one of four CDs at McCann, commuted between Zurich and Geneva and was mainly responsible for the budgets for Reynolds.
"Smaller, with experience in large agencies" was his recommendation when he founded his own agency AdZürich in 1995. One of his most important clients is the Zürcher Kantonalbank (ZKB). With advertising for the Literaturhaus, Bernhard Littéraire, Theater Spektakel and other ZKB sponsorship projects, AdZürich slipped more and more into the cultural sector. Morales has also been working for the French government for seven years. His campaigns are designed to persuade Swiss industrialists to invest in France. He remains connected to Brazil through the ADC in Rio, for which he reports on the advertising scene in Europe in articles.
As far as being Swiss is concerned, he has always tried to adapt in the past. But "a breath of fresh air is actually needed here. It's a good time to think differently." In the same way that people are once again keen to shop in small local stores in addition to the large shopping centers, things could perhaps also change again in advertising. "2002 was the year of the little ones who believe in themselves and their own achievements," he is convinced.
Morales was married to a Swiss woman for twelve years. Because his wife used to work for Swissair, he often jetted off to Cape Town or Beijing for a weekend during this time. On these short trips, he also made a documentary about hotel porters and a report on clubs in Cape Town. As a music lover, he is working on a documentary about music. He wants to accompany concerts with pictures. "Music is half of life, the rest is a good storyboard to illustrate it."
Andreas Panzeri
