"P" index faces record low
Advertising: The Publicitas Index, which tracks trends in advertising spending in the daily press, fell by 1.2 points to 104.9 points in January.
Advertisements The Publicitas index, which measures the development of advertising expenditure in the daily press, fell by 1.2 points to 104.9 points in January, a level last seen in August 1997 at the turning point of a slump that began in early 1996 (104.8 points). Publicitas explained the renewed decline with restraint on the part of major customers in the tourism and clothing sectors as well as a decline in political advertisements and obituaries. The job index fell by 7.7 points to 168.8 points.
