Bodin and Berg participate in cult
Magazine writer Sibylle Berg and advertising executive Frank Bodin have acquired minority stakes in Kultproductions GmbH.
Magazines Writer Sibylle Berg and advertiser Frank Bodin have acquired minority stakes in Kultproductions GmbH as a sign of their commitment to Kult, Kult publisher Rainer Kuhn told Werbewoche. Both had already played a key role in changing the concept from a party magazine to a lifestyle magazine. "With Sibylle and Frank, I now have a band again," said Kuhn, who was previously the sole owner. "With their high-caliber expertise, we are now making rock 'n' roll!" Sibylle Berg becomes head of copywriting and is to recruit new authors for the magazine. There are no plans for Bodin to use his contacts as CEO of Euro RSCG for advertising sales: "Frank is involved as a private individual," emphasizes Rainer Kuhn.
