The WoZ worries about Bush

Print The weekly newspaper WoZ provides NZZ readers and its own readership with an almost blank double-page spread containing only the name George W. Bush... and the invitation to write their own opinion on the blank lines of the page - and to stand by it. For example, by holding up the completed advertisement or sticking it to your front door, balcony railing or car. This unusual campaign was developed in close cooperation between the editorial team, the publisher and the advertising agency Spillmann Felser Leo Burnett. In addition to the advertisements, the double-page spread will appear in a separate print with important articles on the Iraq crisis. The WoZ intends to use this to be present at information events and demonstrations over the next few days: WoZ advertisement.