Noble female pages

Women's magazines With a slight wink, Alex Schmid advertises Edelweiss The Zolliker advertising agency Alex Schmid created print and poster motifs on the topics of relationships, lifestyle and career. According to Edelweiss publishing director Daniela Bahnmüller, the target group for the campaign, which also includes cinema and TV commercials, is "urban-living, 25 to 40-year-old women with a high income and good education". The magazine, which was published for the first time on February 26 with a circulation of 60,000 copies, finds itself in a nasty environment: Swiss-German women's and fashion magazines acquired just 155 advertising pages in January - 134 fewer than in the previous year. (sk)