Splashy advertising for a car wash
Gas Stations Just in time for spring cleaning, BP (Switzerland) has opened a new car wash at Zurich Airport.
Petrol stations BP (Switzerland) has opened a new car wash at Zurich Airport just in time for spring cleaning, and the aim of the launch campaign from Alex Schmid AG is to ensure that the ultra-modern facility is evenly utilized. "I couldn't get the splashes, those annoying traces of winter on my car, out of my head," says concept developer Thomas Engeli about his campaign idea. The visual implementation gets to the heart of the matter: it's time for a spring wash. The lively B12 posters will catch the eye of drivers in the towns and villages around the airport from March 24. At the same time, advertisements and 20,000 vouchers support the clean advertising idea.
