Feldschlösschen: Testing the new premium beer with Carlos Leal
Actor and Sens-Unik rapper Carlos Leal can now be seen on TV in a new leading role. In a commercial for Feldschlösschen, he and his friends are trying out the new premium beer at a bar.
Carlos Leal is standing at a bar with three friends. He enthusiastically praises the new premium beer he is holding in his hand. His friends take him for a ride by taking the glass from him to try it and, sip by sip, convince themselves of the new taste of the beer. In the end, all Carlos has left is the empty glass. The TV commercial has been showing in German- and Italian-speaking Switzerland since Monday, March 22. At almost the same time, a poster campaign matching the commercial will be launched in French-speaking Switzerland with Carlos Leal as the brand ambassador. The McCann Erickson agency is responsible for the campaign. It was produced by Lili Clemens WELOVEFILM Film- und TV-Produktion, Munich.
