SevenOne Media launches offensive for TV advertising

On March 14, SevenOne Media, the marketing subsidiary of TV group ProSiebenSat 1, launched a campaign for TV advertising in Switzerland. According to a press release, the generic marketing campaign comprises a media volume of around one million Swiss francs and will run until the end of May on the Swiss advertising windows of Sat 1, Pro 7 and Kabel 1. The campaign was conceived by the Munich agency Freunde and will also be broadcast in Germany and Austria. The commercials show "the most unusual efforts of various animals to win the affection of their partner", writes Seven-One Media.