Young feathers in Davos
At JuniorCom in Davos, around 150 young marketers met for presentations and workshops in the Landwasser Valley in beautiful but cool weather.
At the JuniorCom in Davos, around 150 young marketers met for presentations and workshops in beautiful but cool weather in the Landwasser Valley.150 young marketers met for presentations and workshops in beautiful but cool weather in the Landwasser Valley at the JuniorCom in Davos, the first conference for young communication and marketing professionals. The conference was held in the Davos Congress Center, where the big heads also meet at the World Economic Forum at the end of January - and so it could well have happened that one or two guests sat in a chair that had perhaps been occupied by a president or federal councillor. As the young marketing specialists are apparently more popular than members of government and business leaders, the congress center was for once devoid of any barbed wire barriers, and no anti-demonstrators had to be kept in check by the police or military.
The evening program again took place in Werni Seiler's Bolgenplaza restaurant at the foot of the Jakobshorn - always "the place to be" for snoopers and carvers at après-ski, when the alcopops are flowing down the gurglers and then, logically, the bear is loose. Things were a little more civilized that evening. The staff thanked us with super service.
During the JuniorCom Soirée, the Swiss Text Awards, a sculpture in the shape of a pen, were presented by the Swiss Text Academy. The following participants were crowned winners of the so-called young talent award for the promotion of a modern German business language: In the company portrait category, Katharina Brühwiler and Nicole Roemmel won the text feather with their company Event Performance in St.Gallen. The winner in the website category was Martin Grossenbacher from SP Switzerland. The work of Cornelia Matt and René Frommelt from the Liechtenstein agency Leone Ming for the Liechtenstein University of Applied Sciences took the pen in the mailings category. And finally, the prize in the Senior Copywriter category went to Anton Neuenschwander from Büro für Textkomposition, who also often pens for the Bern-based agency Lang Gysi Knoll. The jury did not award a prize in the customer magazine category, as the work submitted was very good, but not outstanding.
Of course, the evening also offered the congress participants the opportunity to practice their first maneuvering critique and exchange their opinions. The organizers must have been particularly pleased with the consistently positive basic tenor. The workshop "Applying professionally" and the presentation by management consultant and author Betty Zucker were particularly well received by the new generation. The rest of the conference program also received almost nothing but high marks. Only the fact that the time for afternoon fun, i.e. a visit to the sun terrace or the slopes on the Jakobshorn, was a little too short was criticized in some cases. "We will certainly make some fine adjustments for the next JuniorCom," said Franco Item, the event's spiritus rector. In other words: the form is right, the content can still be optimized. However, JuniorCom is certainly not a one-off event, but will still be on the agenda in five years' time.
There was joy elsewhere too: Cyril Meier, Director of the Swiss Public Relations Institute (SPRI), and conference host Hugo Bigi celebrated a reunion; the two are old Radio 24 buddies. "But from the pirate and pioneering days on Pizzo Groppera," said Bigi with a laugh.
After dessert and coffee, the attendees left relatively quickly for the village, where the youngsters had various opportunities to indulge in the party life until the early hours of the morning. The Davos nightlife scene has something for everyone, and so the JuniorCom participants could be found in the sophisticated "Pianobar", the trendy "Cabanna" disco or the "Cava Club", the Davos meeting place for the young and wild.
Satisfied with their event: Franco Item (l.), Germaine Hiltbrunner and Jürg Meyer from the JuniorCom organizing committee.
Text Award in the company portrait category: Nicole Roemmel (l.) and Katharina Brühwiler from Event Performance in St.Gallen.
Ralph Haubensak (left) with prizewinner Cornelia Matt and agency owner Leone Ming.
Conference speaker Isabel Kaiser, Head of Job Market at Tamedia, with Simon Flatt, Marketing Tages-Anzeiger.
Two old pirates: Presenter Hugo Bigi (l.) and speaker Cyril Meier with Nadine Hofmann from SPRI.
Had the organization under control: Daniela Schenk (l.) from Davos Congress and Ruth Blaser, Swiss Text Academy.
Enjoyed the cozy evening in the "Bolgenplaza": Alexandre Schneebeli and Katrin Feigel from the JuniorCom-OK.
Representing the discipline of corporate publishing: Viviane Egli from Frontpage and René Grossenbacher, Publicom.
Enjoyed Betty Zucker's presentation: Petra Lauk from Ernst & Young and Marlies Keck, Migrosbank.
Had a lot to laugh about in the evening: Table neighbors Helene Häfele, Quelle-Versand, and Nickelodeon presenter Flo Hodel.
Drawing attention to their training program: Nadja and Carlo Ferrari, Solothurn University of Applied Sciences.
The massive feather was awarded for particularly successful text work.
Beat Fritschin a mountain-ready and winter-resistant outfit. This was absolutely essential last weekend when JuniorCom, the congress for young marketing talents, was held in Davos for the first time. In keeping with the economic situation, a stiff and icy breeze blew in the faces of the participants in the Landwasser Valley (despite the beautiful weather). Where the communications, media and publishing industries meet for their events is where we can be found at the various events in the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or get in touch (info@werbe woche.ch). Event tips and occasional shortlist images are available online at www.werbewoche.ch
The evening program again took place in Werni Seiler's Bolgenplaza restaurant at the foot of the Jakobshorn - always "the place to be" for snoopers and carvers at après-ski, when the alcopops are flowing down the gurglers and then, logically, the bear is loose. Things were a little more civilized that evening. The staff thanked us with super service.
During the JuniorCom Soirée, the Swiss Text Awards, a sculpture in the shape of a pen, were presented by the Swiss Text Academy. The following participants were crowned winners of the so-called young talent award for the promotion of a modern German business language: In the company portrait category, Katharina Brühwiler and Nicole Roemmel won the text feather with their company Event Performance in St.Gallen. The winner in the website category was Martin Grossenbacher from SP Switzerland. The work of Cornelia Matt and René Frommelt from the Liechtenstein agency Leone Ming for the Liechtenstein University of Applied Sciences took the pen in the mailings category. And finally, the prize in the Senior Copywriter category went to Anton Neuenschwander from Büro für Textkomposition, who also often pens for the Bern-based agency Lang Gysi Knoll. The jury did not award a prize in the customer magazine category, as the work submitted was very good, but not outstanding.
Of course, the evening also offered the congress participants the opportunity to practice their first maneuvering critique and exchange their opinions. The organizers must have been particularly pleased with the consistently positive basic tenor. The workshop "Applying professionally" and the presentation by management consultant and author Betty Zucker were particularly well received by the new generation. The rest of the conference program also received almost nothing but high marks. Only the fact that the time for afternoon fun, i.e. a visit to the sun terrace or the slopes on the Jakobshorn, was a little too short was criticized in some cases. "We will certainly make some fine adjustments for the next JuniorCom," said Franco Item, the event's spiritus rector. In other words: the form is right, the content can still be optimized. However, JuniorCom is certainly not a one-off event, but will still be on the agenda in five years' time.
There was joy elsewhere too: Cyril Meier, Director of the Swiss Public Relations Institute (SPRI), and conference host Hugo Bigi celebrated a reunion; the two are old Radio 24 buddies. "But from the pirate and pioneering days on Pizzo Groppera," said Bigi with a laugh.
After dessert and coffee, the attendees left relatively quickly for the village, where the youngsters had various opportunities to indulge in the party life until the early hours of the morning. The Davos nightlife scene has something for everyone, and so the JuniorCom participants could be found in the sophisticated "Pianobar", the trendy "Cabanna" disco or the "Cava Club", the Davos meeting place for the young and wild.
Satisfied with their event: Franco Item (l.), Germaine Hiltbrunner and Jürg Meyer from the JuniorCom organizing committee.
Text Award in the company portrait category: Nicole Roemmel (l.) and Katharina Brühwiler from Event Performance in St.Gallen.
Ralph Haubensak (left) with prizewinner Cornelia Matt and agency owner Leone Ming.
Conference speaker Isabel Kaiser, Head of Job Market at Tamedia, with Simon Flatt, Marketing Tages-Anzeiger.
Two old pirates: Presenter Hugo Bigi (l.) and speaker Cyril Meier with Nadine Hofmann from SPRI.
Had the organization under control: Daniela Schenk (l.) from Davos Congress and Ruth Blaser, Swiss Text Academy.
Enjoyed the cozy evening in the "Bolgenplaza": Alexandre Schneebeli and Katrin Feigel from the JuniorCom-OK.
Representing the discipline of corporate publishing: Viviane Egli from Frontpage and René Grossenbacher, Publicom.
Enjoyed Betty Zucker's presentation: Petra Lauk from Ernst & Young and Marlies Keck, Migrosbank.
Had a lot to laugh about in the evening: Table neighbors Helene Häfele, Quelle-Versand, and Nickelodeon presenter Flo Hodel.
Drawing attention to their training program: Nadja and Carlo Ferrari, Solothurn University of Applied Sciences.
The massive feather was awarded for particularly successful text work.
Beat Fritschin a mountain-ready and winter-resistant outfit. This was absolutely essential last weekend when JuniorCom, the congress for young marketing talents, was held in Davos for the first time. In keeping with the economic situation, a stiff and icy breeze blew in the faces of the participants in the Landwasser Valley (despite the beautiful weather). Where the communications, media and publishing industries meet for their events is where we can be found at the various events in the scene. Do you already have something to report? Pick up the phone (01 296 97 98) or get in touch (info@werbe woche.ch). Event tips and occasional shortlist images are available online at www.werbewoche.ch
