Say it with humor

Posters Can a humorous poster do its job, or won't people buy anything from a clown anyway? "What you mean seriously is best said in jest," wrote Wilhelm Busch. For advertisers, selling goods and ideas is a serious matter. A selection from the "classic" period of poster art between 1880 and 1960 now shows the many registers of humorous advertising. The works from the collection of the Museum für Gestaltung in Zurich can be seen in the display cases of the Swiss National Bank in Zurich. A text on the exhibition can be obtained from the porter's lodge at the National Bank.Leonetto Capiello poster for Maurin from 1920.