FCBLK pulls out a truck
Following an agency evaluation, FCB Leutenegger Krüll AG (FCBLK) secured the account for Sancia Truck AG, the Kloten-based importer of the Swedish truck brand Scania.
Following an agency evaluation, FCB Leutenegger Krüll AG (FCBLK) won the account of the Kloten-based importer of the Swedish truck brand Scania, Sancia Truck AG, and was commissioned to publicize the new 420 HPI (High Pressure Injection) engine series in the Swiss market. In addition to advertisements - mainly for the trade press - direct marketing measures are also in the pipeline.
