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Advertisement: Once an idea is in the air, there’s no stopping it. «Embellished balance sheet.”.

Subscription advertising When an idea is in the air, it can no longer be stopped. "An embellished balance sheet: one year for just 20 francs" is the slogan - as with the real balance sheet - for the feminine edition, recently launched as Annabelle Business. The Swiss business and lifestyle magazine for women is published quarterly and already reached 94,000 readers after the second issue - without embellishment. The third issue with the cover story "Successful with tact & tactics" is being published these days.

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