Contexta: Remembering the best after death
Contexta has launched a campaign for the nonprofit My Happy End. The campaign aims to encourage Swiss citizens to consider charitable causes when drafting their wills.
My Happy End is an association of ten charitable organizations: Amnesty International, Greenpeace Switzerland, Salvation Army, Médecins Sans Frontières, SOS Children's Villages Switzerland Foundation, Swiss Air-Rescue Rega, Pestalozzi Children's Village Foundation, Terre des hommes - Children's Aid, World Without Mines and WWF Switzerland.
The campaign realized by Contexta dramatizes death as an actual happy ending - with a gathering of all organizations and the numerous beneficiaries at the donor's grave. The aim is to show that anyone who includes a charitable organization in their will is doing something good after their death and will thus be remembered by a large number of people (and animals). All measures refer to the internet platform Myhappyend.org. This provides guidance for anyone wishing to include charitable organizations in their estate.
The campaign realized by Contexta dramatizes death as an actual happy ending - with a gathering of all organizations and the numerous beneficiaries at the donor's grave. The aim is to show that anyone who includes a charitable organization in their will is doing something good after their death and will thus be remembered by a large number of people (and animals). All measures refer to the internet platform Myhappyend.org. This provides guidance for anyone wishing to include charitable organizations in their estate.
Campaign spot myhappyend.org - 60s variant DE from myhappyend.org on Vimeo.
Responsible at the My Happy End association: Beatrice Gallin (Management). Responsible on agency side: Overall responsibility: Contexta AG Werbeagentur bsw, Bern. Online: Atfront ag, Zurich. Media: MediaPlus, Berne. Media relations: Maurer Partner Communications AG, Bern. Film production: Solid&Hallerfilm, Zurich. Director: Rainer Binz. Photography: Jonathan Heyer. Picture editing: Patrik Rohner.
