One man and a hundred ideas
Emil Mahnig is the editor-in-chief of the Pro Senectute magazine *Zeitlupe* and a jack-of-all-trades.
Emil Mahnig is editor-in-chief of the Pro Senectute magazine Zeitlupe and a jack-of-all-tradesDoes Emil Mahnig have a doppelganger? The question comes to mind when the 47-year-old lists his activities: As the owner of the one-man company Papercommunication AG, Mahnig manages media projects at mandate level. He is editor-in-chief and managing director of the Pro Senectute magazine Zeitlupe and also produces the Federal Office of Public Health's magazine Nix on the "Non-smoking experiment" project. Until recently, he also managed the relaunch of the magazine Le Menu and is currently working on a local television project - about which he reveals nothing more than that it is a "TV magazine for quality of life".
Because that's not enough, Mahnig lectures at the MAZ media training center and is a member of the SRG programme commission. That leaves his free time, in which he finds time for his family, sport and dog and plays the piano, guitar or hand organ on the side.
In Mahnig's office in the Zeitlupe editorial office, his PC, radio and television are all running at the same time. As a fan of synergy, he always thinks and acts in a multi-channel way. That's why the journalist also has a preference for media networks: "If information is distributed via different channels, you can pick people up from the medium they are currently using. A network also increases the impact of messages."
This also explains why Mahnig wants to make Zeitlupe, which is celebrating its 30th anniversary this year, more "multimedia-oriented". His aim is to reach the readership via teletext and radio and to organize more events. In addition, a moderate rejuvenation of the content is intended to rid the product of an overly old-fashioned image. "We don't want to be an euthanasia magazine," emphasizes the Lucerne native, "but rather convey a zest for life in old age." Zeitlupe is hardly affected by the current advertising slump: "Advertising has discovered the 55+ generation as a target group. In addition, our advertising segment has expanded to include travel, culture and entertainment since we restructured our advertising sales," emphasizes Mahnig. This is also reflected in the latest circulation figures from Wemf, which certified an increase of 11.4 percent for Zeitlupe (see also page 22).
The former primary school teacher entered the media via the Ringier School of Journalism. He went on to become editor-in-chief of Radio Pilatus, head of news and page editor at SonntagsBlick and Blick. As project manager and editor-in-chief of the TV show "GesundheitSprechstunde", he realized an idea from its launch to the management of a media network. After three years, he met with resistance: "The garden-variety thinking caused increasing problems for some Ringier colleagues." A development that prompted him to become self-employed in August 2002. Although he is working at full capacity, he can never turn down interesting projects: "There always has to be capacity for good ideas!" laughs Mahnig.
Carole Koch
Because that's not enough, Mahnig lectures at the MAZ media training center and is a member of the SRG programme commission. That leaves his free time, in which he finds time for his family, sport and dog and plays the piano, guitar or hand organ on the side.
In Mahnig's office in the Zeitlupe editorial office, his PC, radio and television are all running at the same time. As a fan of synergy, he always thinks and acts in a multi-channel way. That's why the journalist also has a preference for media networks: "If information is distributed via different channels, you can pick people up from the medium they are currently using. A network also increases the impact of messages."
This also explains why Mahnig wants to make Zeitlupe, which is celebrating its 30th anniversary this year, more "multimedia-oriented". His aim is to reach the readership via teletext and radio and to organize more events. In addition, a moderate rejuvenation of the content is intended to rid the product of an overly old-fashioned image. "We don't want to be an euthanasia magazine," emphasizes the Lucerne native, "but rather convey a zest for life in old age." Zeitlupe is hardly affected by the current advertising slump: "Advertising has discovered the 55+ generation as a target group. In addition, our advertising segment has expanded to include travel, culture and entertainment since we restructured our advertising sales," emphasizes Mahnig. This is also reflected in the latest circulation figures from Wemf, which certified an increase of 11.4 percent for Zeitlupe (see also page 22).
The former primary school teacher entered the media via the Ringier School of Journalism. He went on to become editor-in-chief of Radio Pilatus, head of news and page editor at SonntagsBlick and Blick. As project manager and editor-in-chief of the TV show "GesundheitSprechstunde", he realized an idea from its launch to the management of a media network. After three years, he met with resistance: "The garden-variety thinking caused increasing problems for some Ringier colleagues." A development that prompted him to become self-employed in August 2002. Although he is working at full capacity, he can never turn down interesting projects: "There always has to be capacity for good ideas!" laughs Mahnig.
Carole Koch
