Grey makes calls and plays for Nokia

The Finnish technology group Nokia has entrusted Grey Worldwide in London with the launch budget for its new product N-Gage.N-Gage combines a cell phone, MP3 player and Gameboy into one device and is due to be launched in the fall. Major gaming software companies such as Activision, Sega and Eidos have pledged their support. Grey Worldwide, which already manages Nokia's European advertising budget, won the pitch against Bates and the Texas-based Richards Group, which are responsible for Asia and America respectively. A total of 100 million dollars is to be made available for the global launch campaign.