Account: Scholz & Friends wins Fressnapf
Scholz & Friends Basel has won the Fressnapf communications account in Switzerland. The agency prevailed in a pitch.
With the future communication concept, Fressnapf is to be positioned even more as a pet supplies provider with competent and professional advice and the image is to be strengthened away from the discounter to the competent specialist store. The communication concept will be implemented together with the agency and Initiative's media specialists over the next few months.
