Matter & Partner promotes banking software

The advertising agency Matter & Partner has secured the entire budget of the banking software developer Sobaco, with the Zurich-based creative team coming out on top against an unnamed competitor in a competitive presentation. Sobaco, based in Zurich, offers software solutions for private banks. The company was founded in 1984 but, according to agency head Daniel Matter, hardly ever used brand advertising. The company's products, which previously appeared under their own names, are to be combined under the Sobaco brand. Now that Matter & Partner has developed a strategic approach, an initial advertising campaign aimed at decision-makers in private banks is expected in May.