Euro RSCG consulting for Cap Gemini

The management consultancy Cap Gemini Ernst & Young has entrusted Euro RSCG Wnek Gosper in London with its global advertising budget.Euro RSCG prevailed against TBWA, McCann-Erickson and Grey Worldwide. The previous account manager, Strawberry Frog, did not compete to defend the CHF 55 million budget. The Amsterdam agency had only won the client in 2002 and had only realized a single campaign. The separation of the consultancy sectors from the large auditing firms in the wake of the Enron scandal has shaken up the market. Most of these spin-offs have given themselves new names, such as Accenture (from Andersen Consulting) and IBM Business Consulting (originally PricewaterhouseCoopers, now Monday). The French company Cap Gemini took over Ernst & Young's consulting business three years ago.