Y&R sizzles for Burger King

The fast food chain Burger King has appointed Young & Rubicam (Y&R) as its new lead agency. In addition to creative management, Y&R, together with its WPP sister companies Wunderman and Mindshare, will also be responsible for promotion, media planning and buying. Amoeba Marketing and the Interpublic agency Deutsch will be replaced. The special budgets for the children's, African-American and Hispanic markets will remain with the existing account managers. Burger King chose Y&R after a pitch that also involved Deutsch, children's advertising agency Campbell Mithun and Grey Worldwide. According to Advertising Age, Burger King spends around 340 million dollars a year on marketing in the USA.