Image offensive of the Swiss press
Industry Marketing On June 8, the Swiss Press Association will launch its new image campaign for the publishing industry under the slogan «Only an ad can do that.».
On June 8, the Swiss Press Association launches its new image campaign for the publishing industry under the motto "Only advertisements can do this", which runs until the end of October and is aimed at Swiss advertising agencies. Twelve of these agencies, all of which serve print media as clients, will each create a subject within the basic design created by the lead agency Matter & Partner.
