The self-fulfilling prophecy
Notable: The Art Directors Club Switzerland awarded this magazine ad by Advico Young & Rubicam a bronze award in 1998.
Airlines The Art Directors Club Switzerland awarded this magazine advertisement by Advico Young & Rubicam bronze in 1998, and if the jury had known back then how topical and factual this subject would be in 2003, a silver, if not a gold cube would have been appropriate. Only in the copy are there a few
Inconsistencies. For example, it says: "We have just
Our fleet has been rejuvenated; on average, our jets are six years young. The competition is happy to take them because we look after them lovingly..." Well,
I doubt whether good care is really the best selling point from today's perspective. But what is the
as the saying goes: "Pride goeth before a fall"
or before the "grounding". So be careful with overly bold prophecies, because they could actually come true. And in the meantime
we all know that a "paint job" and a few billion taxpayers' money are enough to launch the jets under a new flag
to leave.
(ck)
Inconsistencies. For example, it says: "We have just
Our fleet has been rejuvenated; on average, our jets are six years young. The competition is happy to take them because we look after them lovingly..." Well,
I doubt whether good care is really the best selling point from today's perspective. But what is the
as the saying goes: "Pride goeth before a fall"
or before the "grounding". So be careful with overly bold prophecies, because they could actually come true. And in the meantime
we all know that a "paint job" and a few billion taxpayers' money are enough to launch the jets under a new flag
to leave.
(ck)
