Summer alpine arena

Tourism The Graubünden Alpine Arena is focusing on hiking and biking this summer. And for good reason: hiking is in vogue, so even hip young snowboarders are hitting the trails in summer and enjoying active recreation on foot. Spillmann Felser Leo Burnett has created two striking, amazing visuals that get to the heart of the offer. A hiking boot with its tongue hanging down from exhaustion is the main source of sympathy. The baseline makes it clear why: "250 km of hiking trails." A small subline comforts all thirsty people: "And 70 restaurants to refuel."