"What is advertising" in the 3rd edition

The third edition of the brochure "What is advertising" has just been published in German and French by Schweizer Werbung (SW) and presents over 50 professions in commercial communication. Around 30,000 copies of the previous editions were distributed. The brochure was made possible by UBS,
Migros and other sponsors. "What is advertising" can be ordered by
Fax 01 211 80 18 or by e-mail at [email protected]. Single copies are free of charge. For larger orders, CHF 1 per copy plus postage will be charged.