Is Erika Bertschinger changing tack?

Radio spot A small fall from a horse - a big UAP for the Sport Factory Outlet campaign Ruf Lanz has designed a cheeky radio spot series with Switzerland's most famous medium for the sporting goods store's bicycle helmet prize promotion in Schönenwerd: Uriella. In it, the "mouthpiece of God" proclaims visions ranging from "global cleansing" to the "kingdom of the fourth beast" in an unmistakably shrill voice. Such apocalyptic visions can have the consequences of a fall from a bicycle - which is why it is better to take advantage of the campaign. "The commercials were produced with the official blessing of Uriella, who likes to promote a good cause in 'such a creative way'," explains concept developer Danielle Lanz. Co-owner Markus Ruf adds: "We paid Uriella a fee to a charity of her choice for taking part." And: Uriella's advertising impact has heavenly dimensions. Store owner Peter Wider: "Since the start of the campaign, our helmet sales have increased tenfold."