15 Swiss brands nominated for B.E.S.T.
Brand Competition: Fifteen Swiss brands have been nominated for the finals of the newly created Swiss brand award, B.E.S.T. (Brand Excellence Swiss Trophy).
Brand competition 15 Swiss brands were nominated for the final round of the newly created Swiss brand award B.E.S.T. (Brand Excellence Swiss Trophy), which is sponsored by Accenture, Interbrand Zintzmeyer & Lux and Cash and recognizes brands that cultivate Swiss values and thus contribute to Switzerland's image at home and abroad. Over 100 brands were submitted to the competition. The following were nominated in the "Reputation" category for high national or global appeal: ETH Zurich, Herzog & de Meuron, Kambly, Neue Zürcher Zeitung and Patek Philippe. In the "Tradition" category for decades of helping to shape Switzerland's image: Caran d'Ache, Kaba, Migros, Rega and USM Haller. In the "Evolution" category for young brands with convincing potential: DT Swiss, Freitag, Navyboot, Nespresso and Phonak. The winners will be announced on June 26.
