The five-letter word
Eye-catching: Blondes are sought after for more than just their supposedly high IQs.
Print Blondes are not only sought after because of their supposedly high IQ, they also have a number of other talents with which hydrogen diva Marilyn Monroe turned men's heads. The guerrilla poster campaign designed by the McCann-Erickson Switzerland agency for the Blond hairdressing salon in Zurich is also about heads and blondes. What reads like a statement that is not entirely appropriate for young people reveals itself at second glance as a typographic play on prejudices and stereotypes. Which is not to say, of course, that blondes are not good at what is implied. CD: Dominik Imseng, AD: Andrea Dübendorfer and text: Susi Kammergruber for the (blonde?) managers Josefine Fistar and Sandra Kummer. (la)
