Bluemind tests Blick and 20 Minuten users

Market research Later than planned, Blue Eyes Marketing is able to launch the second wave of the Bluemind study in June, with three website operators taking part this time: Blick.ch, 20min.ch and T-Online.ch. In addition to the main portal, 20 Minuten is also having four other channels examined by the market research institute. This results in a total of seven surveys, four fewer than in the first wave at the beginning of the year, in which Pro7.ch, Sat1.ch and Swissflirt.ch as well as MSN.ch with seven channels took part. Bluemind provides psychographic data on online users and not reach. Anyone who visits one of the participating websites is surveyed using an online questionnaire.