Absolutely innovative
Sponsorship: For the first time in the history of the Venice Biennale, an international art exhibition, a company is an official exhibitor.
Sponsoring For the first time in the history of the international art exhibition Biennale in Venice, a company is an official exhibitor. 27 artists from 13 countries are exhibiting works on behalf of the vodka manufacturer The Absolut Company. A highlight of the "Absolut Generations" exhibition is the interactive online artwork "Absolut Next Generation", created by the British sculptor Richard Wentworth in collaboration with the young film and sound artist duo Semiconductor. On the website www.absolut.com, visitors are invited to participate in the creation of the artwork. The artists have developed a "sound film" in which absolute bottles create a virtual landscape. The International Herald Tribune has taken the exhibition as an opportunity to print a supplement. Absolut ennobles itself as a work of art with the commission to Louise Bourgeois.
