Ammarkt promotes personal loans for CS

The St.Gallen agency Ammarkt Marketing Consulting has been entrusted by Credit Suisse with the marketing and advertising budget for the personal loan sector. according to co-owner Michael Schmid, Ammarkt was able to secure the contract during an agency evaluation. "Credit Suisse gave us a chance to present our concept before a pitch was put out to tender," says Schmid. Ammarkt seized the opportunity and is now implementing classic print advertising, direct marketing and POS measures as well as other communication media, which Schmid did not want to reveal at this stage. The campaign is based on Credit Suisse's overall image.