Pledge of allegiance from Budapest
Telekom Contexta shows Swisscom why it's not worth constantly switching providers for Talk and Surf.
Telekom Contexta shows Swisscom why it's not worth constantly switching providers for talk and surf. "Why not just stay with Swisscom Fixnet?", advises a new commercial from Contexta. The Bern-based agency is communicating this message: The bottom line is that changing providers is rarely worthwhile, "especially as Swisscom Fixnet also keeps coming up with attractive offers". This insight has already been illustrated in an earlier commercial with a tailgater in a traffic jam. Another target group is now to be addressed with the new spot "Smart guy in the concert hall". The poppy story, which is aimed at a young audience, shows how a slightly unsympathetic-looking guy constantly changes his place in the concert hall during a pop concert. While his buddy remains faithfully seated in his safe seat like a Swisscom customer - and is soon able to enjoy the concert in nice company - the hasty changer looks for a better seat. With a lot of rough jostling, he climbs across all the rows to a tempting seat between two pretty girls. But the girls weren't waiting for him. So he fights his way to a better fixed seat. This brings him even more trouble from the disturbed
audience. But finally a place in the front row. But not for long. Security quickly removed the smart guy from his VIP seat, rudely of course. The moral of the story: it's not worth trying to gain an advantage by constantly changing (seats)!
Cost-effective loyaltyContexta wants to use the "analogy from real life" to get the message across to the audience with a "dose of schadenfreude". The proof of loyalty is provided in the credits of the film by the current "Talk & Surf" offer from Swisscom Fixnet. For just CHF 79 per month, this package includes a landline connection, ADSL from Bluewin and unlimited weekend calls. Including ISDN, this costs a whole 98 francs a month.
The commercial was produced by Zurich-based Pumpkin Films, together with German director Jan Wentz, just like the traffic jam jammer. For budget reasons, Swisscom moved to a concert hall in Budapest for the shoot. Since then, 300 young Hungarians have been waiting to be allowed to make calls to Swisscom.
For the new Swisscom TV commercial, Budapest's young people were smuggled into a concert hall, where they realistically mimed elbow capitalism that doesn't pay off in Switzerland over the phone.
audience. But finally a place in the front row. But not for long. Security quickly removed the smart guy from his VIP seat, rudely of course. The moral of the story: it's not worth trying to gain an advantage by constantly changing (seats)!
Cost-effective loyaltyContexta wants to use the "analogy from real life" to get the message across to the audience with a "dose of schadenfreude". The proof of loyalty is provided in the credits of the film by the current "Talk & Surf" offer from Swisscom Fixnet. For just CHF 79 per month, this package includes a landline connection, ADSL from Bluewin and unlimited weekend calls. Including ISDN, this costs a whole 98 francs a month.
The commercial was produced by Zurich-based Pumpkin Films, together with German director Jan Wentz, just like the traffic jam jammer. For budget reasons, Swisscom moved to a concert hall in Budapest for the shoot. Since then, 300 young Hungarians have been waiting to be allowed to make calls to Swisscom.
For the new Swisscom TV commercial, Budapest's young people were smuggled into a concert hall, where they realistically mimed elbow capitalism that doesn't pay off in Switzerland over the phone.
Andreas Panzeri
