Euro RSCG Healthcare with new name
Agencies: With Euro RSCG Life, the pharmaceutical industry has one of the world's leading communications agencies right on its doorstep.
Agencies With Euro RSCG Life, the pharmaceutical industry has one of the world's most important communications agencies right on its doorstep.Since 1998, Euro RSCG Healthcare, the communications agency for pharmaceutical marketing that emerged from Euro RSCG Switzerland, has been successfully represented in the market. Since April 2003, the agency has been operating under the new name Euro RSCG Life. The reason for this is that under the umbrella of the Havas Group, the competencies of the 44 healthcare agencies operating worldwide have now been uniformly combined into a global agency network under one name. Budgets from global playersWith Robert Schaffer as the new head at the helm and with a
With a newly structured, globally operating network behind it, the mood at Euro RSCG Life, located at the Rhine bend in Basel, is one of optimism. In addition to the market-leading agencies in the USA, Canada, Europe and other offshoots in Latin America and Asia, the Swiss agency has a special role to play: The Basel-based agency is right on the pharmaceutical industry's doorstep and handles budgets for global players such as Bayer, Novartis, Pharmacia, Pfizer, Sanofi-Synthélabo and UCB-Pharma.
The Basel-based agency supports the pharmaceutical industry and other companies in the healthcare sector in the implementation of national and global advertising campaigns. In doing so, it offers above all
scientific support, conducts workshops for physicians and opinion leaders, and prepares the communication materials necessary for the launch and support of pharmaceutical products.
Robert Schaffer worked in France for ten years
on French, pan-European and international communication projects for the pharmaceutical industry. In New York, he spent five years working on US and global pharmaceutical marketing. A biology graduate, he worked at Lowe McAdams Healthcare in New York before joining Euro RSCG Life.
Andreas Panzeri
With a newly structured, globally operating network behind it, the mood at Euro RSCG Life, located at the Rhine bend in Basel, is one of optimism. In addition to the market-leading agencies in the USA, Canada, Europe and other offshoots in Latin America and Asia, the Swiss agency has a special role to play: The Basel-based agency is right on the pharmaceutical industry's doorstep and handles budgets for global players such as Bayer, Novartis, Pharmacia, Pfizer, Sanofi-Synthélabo and UCB-Pharma.
The Basel-based agency supports the pharmaceutical industry and other companies in the healthcare sector in the implementation of national and global advertising campaigns. In doing so, it offers above all
scientific support, conducts workshops for physicians and opinion leaders, and prepares the communication materials necessary for the launch and support of pharmaceutical products.
Robert Schaffer worked in France for ten years
on French, pan-European and international communication projects for the pharmaceutical industry. In New York, he spent five years working on US and global pharmaceutical marketing. A biology graduate, he worked at Lowe McAdams Healthcare in New York before joining Euro RSCG Life.
Andreas Panzeri
