Approach looks back on a century of advertising
A look at car brochures from different decades illustrates how values have changed; farewell poems to corns are a testament to a more innocent era of advertising.
A look at car brochures from different decades illustrates the change in values, while farewell poems on corns bear witness to a more innocent era of advertising. The SME advertising service provider Ansatz offers a cross-section of 20th century marketing communication with the exhibition "Advertising then and now" at its premises in Dietikon. The exhibits come primarily from the advertising museum currently being set up in Zurzach, but local companies have also contributed objects. For example, the development of Sprüngli's chocolate packaging from 1911 to the present day can be admired.
