Rüüdig beautiful view

Cheese marketing While most of their fellow species graze on boring meadows, cows from Central Switzerland are treated to magnificent panoramas. At least in the new campaign for Lucerne cream cheese, because the concept team at Guye Benker is convinced that even animals get weak at the sight of Lake Lucerne or the city of lights. Conclusion: this simply has to be a fine cream cheese. And to emphasize its provenance, the Zurich creatives gave the creamy Lucerne cheese the claim: "Rüüdig gut." A word that people outside the raclette trench will probably find difficult to understand, so there is no translation into French.