SR DRS formulates new sponsorship policy

SRG Swiss Radio DRS is responding to the impending sponsorship ban in the revised Radio and TV Act (RTVA) with new guidelines According to the magazine Link, the DRS management agrees that sponsorship needs more specific, restrictive guidelines. Over the past few months, SR DRS has therefore drawn up sponsorship principles with which it is imposing a new self-image and restrictions. These include the fact that SR DRS wants to limit itself to regional/national partners and leave local sponsorship to the private sector.