APG expands poster planning tool
In light of the weekly schedule that took effect in Week 19, the Allgemeine Plakatgesellschaft (AG) has completely revamped its tool for estimating the costs of poster campaigns in Switzerland
In view of the weekly planning that came into force in week 19, Allgemeine Plakatgesellschaft (AG) (AG) has completely revised and expanded its tool for the indicative calculation of poster campaigns in SwitzerlandIn view of the weekly planning that came into force in week 19, Allgemeine Plakatgesellschaft (AG) has completely revised and expanded its tool for the indicative calculation of poster campaigns in Switzerland. The tool for media planners, which is based on the Swiss poster study, will continue to be made available to all customers free of charge until the results of the new basic study are available. The tool is structured as an Excel file and enables simple calculation of the most important quantitative media performance values. It can be downloaded at www.apg.ch/forschung/planungstool.
