No decline in value, anywhere

If you believe the latest youth study by Hamburg trend bureau experts, teenagers today tend towards individualism without egoism. 300 street interviews with kids have produced a differentiated picture, peppered with original quotes, of a generation of self-designers whose ethics are also reflected in brand and consumer behavior. Although individual chapter headings ("The end of the fun society") read like feature headlines from the day before yesterday: The visually appealing book is well worth a read. And be it just to munition yourself with trendily formulated arguments against the old myth of moral decay > The new morality of the network kids. The trend book Generations by Andreas Steinle and Peter Wippermann. Piper-Verlag, Munich 2003. 221 pages, Fr. 33.60.