Counterstatement
In the January 23 issue of *Werbewoche*, a book review was published under the title «PR Clichés Past Their Expiration Date.» The review claimed that I, Robert Jakob, am a mere editor at the magazine *New Management*. This is incorrect. Ric
A book review entitled "PR platitudes with an expired sell-by date" was printed in the January 23 issue of Werbewoche. It claimed that I, Robert Jakob, was a simple editor at the magazine New Management. This is wrong. What is correct is that I am deputy editor-in-chief of the magazines New Management and Schweizer Versicherung. Furthermore, my doctorate was called into question with the remark "this Robert Jakob is a German doctor". It is true that I have a German doctorate and that I am entitled to it. In addition, the book review portrayed me as a nameless narrator. However, it is true that I appear in the book under my own name Robert Jakob and under the pseudonym Robert de Fonteaubert.Robert Jakob
