The sky is orange in the open-air cinema
Sponsoring Lowe went into the Hollywood image box to visualize the Orange sponsorship for open-air cinemas.
Sponsoring Lowe dipped into Hollywood imagery to visualize Orange's sponsorship of open-air cinemas Swisscom is banking on the reputation of the Locarno International Film Festival - and competitor Orange has its eye on open-air cinemas: The mariage of telecom providers with cinéphiles seems to promise success in terms of image and sales. For the second time, Orange is the main sponsor of Peter Hürlimann's Cinerent, when the motto on these balmy summer nights is: "Film ab! Orange has commissioned Lowe to design the appropriate posters and advertisements for the cinematic enjoyment under the open sky in Zurich, Basel, Berne, Lausanne and Geneva. The Zurich agency, which will soon also be launching an international campaign for Orange, has reached into its bag of tricks with opulent film images from the best Hollywood movies.
The cinema chairs in the blowing cornfield look like "Gone with the Wind". In a second scene, you can put your feet so close to the water that you almost have to be afraid of being bitten by a "great white shark". The cinema chairs in untouched nature dramatize the open-air cinema experience almost one-to-one with such camera angles. Nevertheless
the subjects with such directorial ideas leave plenty of room for cinematic fantasies. All communication measures for OrangeCinema are also adapted and used by the co-sponsors Migros and Postfinance. In addition to the posters and advertisements, the subjects also invite you to collect them on Cards for Free.
Open-air cinemas Telecom providers appreciate moviegoers. Swisscom sponsors the International Film Festival in Locarno, Lowe focuses on the cinematic fresh air experience for Orange.
The cinema chairs in the blowing cornfield look like "Gone with the Wind". In a second scene, you can put your feet so close to the water that you almost have to be afraid of being bitten by a "great white shark". The cinema chairs in untouched nature dramatize the open-air cinema experience almost one-to-one with such camera angles. Nevertheless
the subjects with such directorial ideas leave plenty of room for cinematic fantasies. All communication measures for OrangeCinema are also adapted and used by the co-sponsors Migros and Postfinance. In addition to the posters and advertisements, the subjects also invite you to collect them on Cards for Free.
Open-air cinemas Telecom providers appreciate moviegoers. Swisscom sponsors the International Film Festival in Locarno, Lowe focuses on the cinematic fresh air experience for Orange.
Andreas Panzeri
