BaZ remains with cR DDB

The Basler Zeitung (BaZ) will continue to be advertised by cR DDB in the future After nine years of working with the Basel advertising agency, BaZ decided in May to review its position and realign its advertising budget and put it out to pitch. The old and new account managers were able to prevail against Jung von Matt/Limmat and Lesch+Frei from Zurich as well as Schneider Berthoud from Basel. The new concept from cR DDB is based on modularity, is flexible and market-oriented, praised BaZ publishing director Daniel Sommer in a press release from the agency. The first works will be on display in September.