New Business Bible
«Markets are conversations,» read the first of the 95 Cluetrain Theses—as many as Martin Luther once nailed to the door of the Wittenberg church.
"Markets are conversations" was the first of the 95 Cluetrain theses, as many as Martin Luther once posted on the Wittenberg church portal. It has been almost three years since the American New Economy priests around web pope Doc Searls tried to spread their happy business message - the list of demands included greater transparency, directness, decentralization and fault tolerance as well as "more (self) irony" - among the pinstriped people. However, the moderate success of this attempt at reformation is due less to its idealistic substance than to the steadily worsening economic situation since then.
Sure, you first have to be able to afford to experiment. On the other hand, nothing is more detrimental to fun and creativity than cutting costs without any further rethinking. On the other hand, the former bestseller still offers the literal
Freight train full of tips and suggestions ("cluetrain"). For example, the appeal for authenticity in 21st century marketing. Because "soon the inhuman sound of advertisements, commercials and brochures will seem as affected as the language at the royal court of Louis the Fourteenth".
>The Cluetrain Manifesto: Theses for Corporate Culture in the Digital Age by Doc Searls, Rick Levine et al. Econ Verlag, Munich 2000. 287 pages, Fr. 33.-.
(oc)
Sure, you first have to be able to afford to experiment. On the other hand, nothing is more detrimental to fun and creativity than cutting costs without any further rethinking. On the other hand, the former bestseller still offers the literal
Freight train full of tips and suggestions ("cluetrain"). For example, the appeal for authenticity in 21st century marketing. Because "soon the inhuman sound of advertisements, commercials and brochures will seem as affected as the language at the royal court of Louis the Fourteenth".
>The Cluetrain Manifesto: Theses for Corporate Culture in the Digital Age by Doc Searls, Rick Levine et al. Econ Verlag, Munich 2000. 287 pages, Fr. 33.-.
(oc)
