Advertising yearbook for the fortieth anniversary
For 40 years, the *Yearbook of Advertising* has been the renowned standard reference work for the advertising and marketing industry.
For 40 years, the Jahrbuch der Werbung has been the renowned standard work of the advertising and marketing industry, and the 2003 edition has now been published, providing an overview of the past advertising year in German-speaking countries. Facts and figures on the advertising year 2002 show the development in all important advertising segments. Insiders analyze the past advertising year in Germany, Austria and Switzerland. The book is published by Econ Business with ISBN 3-430-15023-6. Individual texts can also be viewed at www.jdw.de.
