Cards for cool kids

Advertising media The insignia of a successful society are also a daily companion for young people: they wear clothes with labels, have a cell phone, a homepage - and of course a business card. If you're really cool, however, you won't have them printed for ten francs in a station vending machine. The cards that youngsters have recently been getting sponsored for free by advertising companies are very popular. Mediabox is responsible for the exclusive marketing of the new "advertising window" for young people. And the test run has gone down "like a bomb", says Florian Biafori. With the free business card for kids, advertising companies can have any motif printed on the back of the card. Of course, snappy slogans or target group-oriented visuals are best.