Jelmoli nears its goal
The renovation is moving forward. The agency dd com is promoting the opening of the new women's department.
Jelmoli is currently opening "one of the most beautiful and attractive" women's fashion departments in Switzerland in Zurich. More than 100 well-known global fashion brands such as Burberry, Gabriele Strehle/Strenesse Blue, Patrizia Pepe and LIU JO will be presented on the second floor on over 300 square meters. The Zurich communications agency dd com, which has been working for Jelmoli since the beginning of 2009, has realized a comprehensive campaign. The agency, led by Daniel Müri and Jean Pierre Kuhn, has been supporting Jelmoli since the management decided to initiate a repositioning about a year ago. The aim of this reorientation was to make Jelmoli the leading shopping destination in the Zurich region. In terms of brand offering, store design and product presentation, Jelmoli is taking its lead from the leading European department stores. Various changes were necessary to achieve this goal. The department store has been undergoing remodeling since July 2009. This work will be completed in October 2010 and Jelmoli will then have a completely new look.
The fascination and magic of Jelmoli already lie not in the individual brands, but in the "Community of Brands". High-quality brands are united under one roof and lead to a "unique brand experience", as the traditional shopping center in the heart of Zurich is convinced.
In the process of this realignment since summer 2009, the name Jelmoli was supplemented with "The House of Brands" in collaboration with dd com. A dedicated fashion magazine was also launched. For the recently launched campaign with various means, dd com is working with the current winners of the Elite Model Look Competition Switzerland and the other "clan" of Ursula Knecht and her option. The photos were taken by Sven Bänziger. pan
The fascination and magic of Jelmoli already lie not in the individual brands, but in the "Community of Brands". High-quality brands are united under one roof and lead to a "unique brand experience", as the traditional shopping center in the heart of Zurich is convinced.
In the process of this realignment since summer 2009, the name Jelmoli was supplemented with "The House of Brands" in collaboration with dd com. A dedicated fashion magazine was also launched. For the recently launched campaign with various means, dd com is working with the current winners of the Elite Model Look Competition Switzerland and the other "clan" of Ursula Knecht and her option. The photos were taken by Sven Bänziger. pan
