City Pool becomes Swiss Radio Pool
As of 2004, advertisers will have the opportunity to place radio spots on both sides of the language border with the Swiss Radio Pool.
As of 2004, advertisers will have the opportunity to place radio spots on both sides of the language border with the Swiss Radio Pool.The new advertising combo consists of the existing City Pool members Radio 24, Basilisk, Extra Bern, Pilatus and Zürisee, as well as Radio Aktuell, Toxic.fm, Lausanne FM and One FM. The Swiss Radio Pool is now represented in Zurich, Bern, Basel, Lucerne, St.Gallen, Lausanne and Geneva and, according to its own figures, reaches almost one million listeners. The existing City Pool offering remains unchanged. In addition, there will be the new module version City Pool++ (Eastern Switzerland) with Aktuell, Toxic.fm and Zürisee. For information on the new pool, contact Andreas Meili at Tamedia (Tel. 01 448 25 25).
