Direct Day 2003 looks at transparent customers

The theme of this year's Swiss Post Direct Day is "Direct marketing on the brink of extinction? The transparent customer in the area of conflict between politics and marketing", with publicist Roger de Weck shedding light on the transparent customer. A high-caliber panel of experts will examine conflicts between data protection and direct marketing. The Direct Day will take place in Fribourg on November 27 from 12:00 to 17:30 and is subject to a fee. Interested parties can register at www.post.ch.