Federation promotes wine

In vino veritas When it comes to wine, the federal government forgets even its noble intentions to prevent addiction and subsidizes an advertising agency to give the fermented Swiss grape juice more impetus in sales: Swiss Wine Communication AG is founded by the industry association Interprofession suisse du vin (ISV), will have its offices in Berne and will take care of the promotion of Swiss wines at home and abroad from 2004. State subsidies for an advertising agency, and one that promotes wine to boot? This is possible thanks to the new Agriculture Act. For addiction prevention experts, this is a slap in the face. For the rest, it's a reason to raise a glass to the federal government. Cheers then.